Insurance Leads Buying Guide

In order to receive the best insurance leads you simply need to know what to watch out for and the right questions to ask.

Whether you are a car insurance agent or are searching for life insurance leads learning these rules will dramatically increase the productivity of your agency.

What You Need To Know

Origination

Only buy from a company that actually generates their own inventory. Never buy from a middleman. Unfortunately almost all lead generating companies buy their agent referrals from one source and then increase the price and sale it to you. This results in higher prices and poor quality.

Hometown Quotes is one lead generating source that you can use as a guide. They create their own inventory and are fairly priced. Many life-and-car-insurance.com visitors have experienced great success with Hometown Quotes.

Pricing

Do not be afraid to ask for a free trial period. What’s better than seeing if something works while spending nothing but your time.

Generally do not pay over $30 per referral. Term and annuity leads are the only exceptions. For these categories acceptable prices range from $20-$36. Auto insurance agents should stay in-between the $10-$30 range per lead.

Additionally once you are pleased with a referral agency, ask the agency about their bulk deals. At this point you should be looking to pay a fixed monthly fee for a specified amount of insurance leads.

Filtering

Is bad or incomplete information filtered out by the generating company? Ask the lead generating company what they do to prevent you from paying for agent referrals that your insurance agency can't ultimately use.

The lead generating company should have a policy where they credit your account for any and all leads that you deem to be unsatisfactory. This is why it is so important that the lead generating company creates their own leads.

Middleman lead generating companies are stuck with the cost of the bad lead and do not want to credit your account. While a company that generates their own leads have very little cost and are more concerned with keeping you as their customer. A lenient credit policy is a way of ensuring insurance agents satisfaction with their service

Duplication

There should only be one buyer for each agent referral. If there are multiple buyers then you should request a reduced price.

Real Time Basis

Lead generating companies should not sell leads that are older than 40 hours. Ask the company about their inventory write-off policy. Old insurance referrals should be removed from the buying population.

Negotiate lower prices for older insurance leads. You can create great bargains for your insurance agency

Follow these guidelines and you will reap the benefits that a solid insurance lead company can provide for your insurance agency

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